What Are Dead End Clicks?

In this article, you will learn what “Dead End Clicks” are and how this feature can help you as a publisher.

Dead End Clicks refer to clicks on links that are broken, inactive, or no longer working on a web page.

Possible Reasons for Dead End Clicks

Dead End Clicks can occur due to (but are not limited to) the following:

• An improper URL entered for the link by the website owner.

• The destination website removed the linked page, causing a 404 error.

• Offer being paused by the advertiser.

• System error from either the advertiser’s end or Involve Asia.

How Dead End Clicks Are Displayed

The figure shown under “Dead End Clicks” on your dashboard represents the total number of clicks generated from your users on invalid links provided through Involve Asia.

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How to Monetize Dead End Clicks

You can enable an alternative advertiser to display when a user clicks on an invalid link — helping you continue monetizing that traffic.

Simply hover over the “Tool Tip” icon on your dashboard, where you’ll see a message with a link on how to enable this feature.

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