How To Implement Involve Conversion Pixel In Google Tag Manager

How To Implement Involve Conversion Pixel In Google Tag Manager

This guide will help advertisers understand how to set up the Involve Conversion Pixel using Google Tag Manager (GTM).

  1. This guide assumes you’ve already received your Conversion Pixel details.
  2. Adjustments may be needed depending on your GTM setup.

Implementation Scenarios

There are 3 possible scenarios. Choose the one that best fits your situation:

  1. Scenario 1: You know how to use GTM and already have a Data Layer available.

  2. Scenario 2: You’re not familiar with GTM, but your website already has a Data Layer.

  3. Scenario 3: You’re completely new to GTM and everything needs to be set up.

Scenario 1: You Have GTM Experience + Data Layer Ready

Step 1: Add the Conversion Tag Template

  1. In GTM, go to Templates in the left menu.

  2. Click Search Gallery and look for Involve Conversion Tag.

  3. Click Add to Workspace, then confirm by clicking Add.

Step 2: Create a New Conversion Tag

  1. Go to Tags and select New Tag.

  2. Choose Involve Conversion Tag.

  3. Configure data points such as:

    • Order Number

    • Order Value

    • Currency

    • Offer ID (unique ID for your campaign – contact your Involve Asia Account Manager if you don’t have it).

If you need more variables, see 
User-defined variables – GTM Help
.

Step 3: Add a Trigger

  1. After creating your tag, click Add Trigger.

  2. Select Page View – Window Loaded as the Trigger Type.

  1. Ensure the trigger fires on your Thank You / Success page.

    • Example: Page URL → contains → thankyou-page.

Step 4: Publish Your Workspace

  1. Save your tag and trigger.

  2. Click Submit & Publish.

  3. If successful, you’ll see a new version number set live.

  4. If errors occur, check your setup and retry.

Scenario 2 & 3: Setting Up a Data Layer

If you don’t have GTM variables yet, you’ll need to use a Data Layer to connect transaction details.

A typical Data Layer on your Thank You page may look like this:

  • This Data Layer provides order details for GTM.

  • Once the Data Layer is set up, configure GTM variables to capture these values.

  • After variables are mapped, follow Scenario 1 steps to create your Conversion Tag.

For more help, check Google’s docs:

Summary

  • Scenario 1: Experienced users → Set up Conversion Tag + Trigger directly.

  • Scenario 2 & 3: Beginners → Add a Data Layer, set up GTM variables, then follow Scenario 1.

Once implemented, your conversions will be tracked in Involve Asia accurately. 

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