How Postback Works on Involve Asia
What Is a Postback?
A Postback URL in Attribution Analytics is a URL request to a third-party system that notifies you of a conversion (typically a sale).
Technically, a postback is a GET request (a method used to retrieve data from a server) sent to the targeted endpoint (also known as the URL).
How Does a Postback Get Triggered?
When a conversion is created or updated, our system will automatically send a postback request to the publisher for that conversion, based on the setup in your dashboard.
How Does a Postback Get Disabled?
Postbacks may be disabled by our system when the targeted URL consistently returns errors:
Traditional Postback (auto-disable): Disabled after returning an error response on the same Postback URL 9 times continuously.
Improved Postback (with Graceful Retry): Disabled only after repeated failures throughout the grace period and all retry attempts.
What Is the Graceful Retry Mechanism?
The Graceful Retry Mechanism improves the postback experience for publishers by:
Increasing the chances of keeping your Postback enabled.
Reducing “lost” conversion postback traffic.
Auto-retrying any failed postbacks according to our retry policy (4-hour retry interval with up to 6 attempts).
How the Graceful Retry Mechanism Works
Step A: If policy allows, failed postbacks are queued for retry.
Step B: If retries are not allowed or continuously fail, the postback URL will be disabled.
Common Issues With Postback URLs
Here are some frequent causes of failure:
Incorrect URL formatting or missing parameters.
Network/server issues preventing requests from reaching your server.
Incorrect data mapping on your side.
Examples of error responses:
Server not found
Timeout error
500 Internal Server Error
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