A Postback URL in Attribution Analytics is a URL request sent to a third-party system that notifies you whenever a conversion (such as a sale) happens.

With Involve Asia, you can set up Postback URLs for each advertiser or configure a Global Postback (for all advertisers). This allows you to receive conversion data automatically in real-time.

How to Setup a Postback URL

Step 1: Access Postback Setup

On the navigation bar, click on the Profile Icon > Tools > Postback

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Step 2: Add New Postback

Click on Add New

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Step 3: Choose Advertiser or Global Setup

• Select a specific advertiser to set up a Postback URL for one program

• Or select All Advertisers to set up a Global Postback

You can also choose the Postback Notification Type (whether you want the notification triggered when a conversion is created, updated, or both).

After this, paste your Postback URL under the Code section.

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Optional Variables

When setting up your Postback URL, you can include additional variables for more detailed reporting.

Examples include:

• {conversion_id} – Involve Asia unique system id

• {offer_id} – Involve Asia advertiser program id
  

• {offer_name} – advertiser name
  

• {datetime_conversion} – Date & time of the conversion (YYYY-MM-DD HH:MM:SS) {order_id} – advertiser order or system id
  

• {sale_amount_local} – advertiser local sale amount
  

• {myr_sale_amount} – advertiser converted sale amount in Malaysian Ringgit
  

• {usd_sale_amount} – advertiser converted sale amount in US Dollar
  

• {payout_local} – advertiser local payout commission  
  

• {myr_payout} - advertiser converted payout commission in Malaysian Ringgit
  

• {usd_payout} - advertiser converted payout commission in US Dollar
  

• {conversion_currency} – advertiser local currency code (MYR, USD, IDR)
  

• {adv_sub} – advertiser Order ID / Booking ID
  

• {adv_sub2} – advertiser unique parameter such as customer type, SKUs, Category, Destination or product type
  

• {adv_sub3}– advertiser unique parameter such as customer type, SKUs, Category, Destination or product type
  

• {adv_sub4}– advertiser unique parameter such as customer type, SKUs, Category, Destination or product type
  

• {adv_sub5}– advertiser unique parameter such as customer type, SKUs, Category, Destination or product type
  

• {aff_sub} – Affiliate unique parameter pass to involve asia tracking link (Click ID, Member ID, Page ID, System ID, Name, Category or URL)
  

• {aff_sub2}-– Affiliate unique parameter pass to involve asia tracking link (Click ID, Member ID, Page ID, System ID, Name, Category or URL)
  

• {aff_sub3}– Affiliate unique parameter pass to involve asia tracking link (Click ID, Member ID, Page ID, System ID, Name, Category or URL)
  

• {aff_sub4}– Affiliate unique parameter pass to involve asia tracking link (Click ID, Member ID, Page ID, System ID, Name, Category or URL)
  

• {aff_sub5}– Affiliate unique parameter pass to involve asia tracking link (Click ID, Member ID, Page ID, System ID, Name, Category or URL)
  

• Status 
  

…and more variables as listed in your dashboard.

Step 4: Save Your Postback

Once configured, click Save.

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Approval Process

All Postback URLs must be approved by your Publisher Manager.

• Approvals typically take up to 48 working hours

• If not approved within that time, reach out to your Publisher Manager or email us at wecare@involve.asia.

How to Test if Your Postback Works

Step 1: Use the Test Button

Click the Test button to check your setup.

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Step 2: Check Postback Status

A pop-up window will display the status of your Postback test.

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Why Use Postback URLs?

• Get real-time conversion updates directly into your system

• Automate reporting and performance tracking

• Monitor advertiser-specific or global campaigns efficiently