Request submitted after the allowed time frame
Missing Conversion requests must be submitted within 90 days from the purchase date.
Any request beyond this window will be automatically declined.
Purchase made outside the offer’s cookie period
If the purchase date is beyond the cookie validity stated on the offer page, the transaction cannot be tracked or credited.
Unsupported device or platform
Some offers only track conversions on specific devices (e.g., Mobile Web, iOS App, Android App, or Desktop Web).
If the purchase was made on an unsupported platform, it will not be eligible.
Offer was paused, expired, or inactive at time of purchase
Conversions are not tracked when an offer is not active.
Non-compliance with promotion methods
Using unapproved or prohibited promotion methods (e.g., brand bidding, incentivized traffic) will void the request.
No matching click record in the tracking system
If the advertiser’s tracking system does not detect a valid click from your affiliate link before the purchase, the request will be declined.
Order cancelled, refunded, or payment failed
If the customer did not complete payment or later cancelled the order, the conversion will not be approved.
Reported too early for manually tracked offers
Some offers have manual tracking and longer reporting delays. If a missing conversion is reported too soon, it may be rejected because the conversion has not yet been processed.
Duplicate missing conversion reports
If the same conversion is reported more than once, the duplicates will be rejected.
Incomplete or incorrect submission details
Providing the wrong Order ID, missing mandatory fields, or incorrect sales amount in your submission can result in rejection.
Always check the offer details page before promoting to understand:
Tracking rules and tracking type
Allowed promotion methods
Cookie period and validation timelines
Wait for the standard tracking delay (especially for manually tracked offers) before submitting a missing conversion request.
Submit the request as soon as possible after confirming it is missing, and within the 90-day limit.
Provide complete and accurate information, including valid Order IDs and sales amounts.
Include proof of transaction (order confirmation, receipt, booking ID) whenever possible.
Avoid prohibited promotion methods to ensure compliance.
You can track your clicks, conversions, and offer status in your Conversion Report before submitting a Missing Conversion Request. This can help identify if the issue is due to delays, offer pauses, or other technical reasons.